- 2022
- 3D
- FILM
- PRINT
- OOH
- SOCIAL

THE SNEAKER COLLECTION DESIGNED TO GETTING AROUND
THE LAW.



For some years now, European countries have multiplied the traffic bans on old cars.In Paris for example, it's now forbidden to drive in the city with a car older than 15 years. So in order to celebrate the 50th anniversary of the Renault R5 we decided to give them the opportunity to continue moving through the cities, thanks to a collection of 5 sneakers inspired by the design, colors and materials of our most iconic R5 named Racing Shoe5.



- CASE STUDY & BOARD










- FILM 3D 




- BACKSTAGE & INTERVIEW 
  

 

@SAVOIR FAIRE PARIS



- MONDIAL DE L’AUTO PARIS 2022 






- EVENT SHINZO / SOLD OUT IN 48H





- OOH & SOCIAL


Photographs by: @RIOCAM