- 2020
- FILM
- ACTIVATION
- SOCIAL

FOR NAUGHTY CHILDREN,BURGER KING LAUNCHES A TOY-FREE MENU

On 21 February, BURGER KING Belgium launches BAD KING JUNIOR, the first children’s menu without toys, for misbehaved children. The menu can be discovered through a campaign conceived (cinema, web, social media, in-store). KING JUNIOR is a menu that kids love. Only, some of them are real little monsters with their parents …

Disoriented, overworked, they don’t know how to punish them anymore. Now they can at last count on a major ally: the BAD KING JUNIOR menu from BURGER KING. A burger, fries, a drink, dessert and… no toys! So it’s up to you to choose between the BAD KING JUNIOR and KING JUNIOR menus. No doubt you’ll make the right decision.