- 2019
- ACTIVATION
- FILM

BURGER KING UNVEILS ITS FIRST COLLECTION OF FLAME-GRILLED GLASSES. 

Since 1954, BURGER KING has roasted burgers around the world. It’s this unique particularity that gives them this inimitable taste. And since 2019, BURGER KING also grills its glasses. As a world exclusive, the brand launches today its very first collection of grilled glasses, produced in France to 1,519,229 unique copies with its partner ARC (world leader in tableware). But if we can afford an advice: “collect them, don’t eat them”. From April 9 to May 6, for any purchase of a WHOPPER Cheese & Bacon menu, a flame-grilled glass will be offered. But some of these glasses are grilled more than others. The lucky ones who will fall on these glasses collectors will be able to exchange it for a WHOPPER. The campaign is deployed from April on print, on TV in 10” and 20” and web in 38”.